About

Where Merch Meets the Wardrobe.

Will Bodian started FZ Reserve after watching too many organizations take what the merch industry gave them: a template, a logo, and shirts that pile up in the back of a closet by April.

FZ Reserve treats your organization like a brand. Each collection pulls from what's actually moving in contemporary menswear, then gets built around the people wearing it. The clothing ends up being something members keep, not something they donate.

Will Bodian, Founder · University of Pennsylvania